20 Years of Saying "Yes" to What's Next

Twenty Years of Saying “Yes” to What’s Next

Loyalty has always come naturally to Dianne. Before joining fuze, she spent 15 years with another company, and when she first stepped into the entertainment side of the events industry, she wasn’t sure if she would miss the other aspects of event work she had known before.

Instead, she found something that kept pulling her in.

“The more I got into the entertainment element, the more I liked it,” she reflects. “It’s never the same every day. The variety, the people, the talent, the clients, I never had the urge to go and do anything else.”

For Brian, fuze offered something equally meaningful: the chance to create in a stable environment while still pushing creative boundaries. Partnering with Jocelyn at e=mc² events and joining a small but ambitious team gave him the opportunity to carve out a niche that felt both exciting and sustainable.

“It was a way to keep creating without having to constantly chase the next client or project,” he says. “We were small and mighty, and there was room to make things different.”

From "Rise and Repeat" to Reinvention

In the early days, many entertainment proposals followed a familiar formula. Dianne remembers a time when the company relied heavily on standard offerings and repeat concepts. But that quickly changed as the team began challenging themselves, and their clients, to think bigger.

“The ideas Brian brought really gave things a whole new life,” she says. “We had to step outside the box of what we were given and really think beyond borders.”

Brian remembers those years as a time of creative freedom. While learning the “bread and butter” of the business, he was also encouraged to experiment, evolve performances, and elevate experiences beyond expectations.

“We knew what to do,” he explains, “but the difference was what we did with it.”

That mindset became part of the foundation of fuze’s identity: not simply producing entertainment, but constantly reinventing it.

Watching fuze Become Something Bigger

Over 20 years, both Dianne and Brian have witnessed fuze grow from a small entertainment company into a nationally recognized creative partner.

For Dianne, one of the biggest shifts has been watching clients become more open to bold, unexpected ideas.

For Brian, there was one defining moment when it all felt real. Standing beside Jocelyn at the BMO Centre after booking Blue Rodeo for an event, surrounded by large-scale production elements and seeing the audience response, he remembers thinking: “We did it.”

“It felt like this moment where everything came together,” he says. “The entertainment, the scale, the creativity — it showed what the company was becoming.”

Other milestones stand out for different reasons. Dianne points to the “How It’s Made” video project, where she was finally able to see the full scope of the work and collaboration that goes into producing large-scale experiences.

Brian remembers the national Shell Ship in Full Sail tour across 14 cities as a turning point. “It proved we could do anything,” he says. “Not just creatively, but logistically across the entire country.” He also recalls the company’s transition from Dew to fuze: a rebrand that felt less like a name change and more like a defining moment for the future of the organization.

The Moments That Stay With You

After two decades in entertainment, there are countless stories to tell; some emotional, some hilarious, and some that perfectly capture the unpredictability of live events.

For Dianne, one memory that still makes her smile is being assigned as Jim Cuddy’s driver during a CUPS event.

For Brian, it was the Teddy Bear Affair, where children performed alongside professional dancers in a beautifully choreographed segment. “The trust those kids had in me was really meaningful,” he says. “Watching them get on stage and fully commit to the performance — I was so proud of them.”

Of course, not every memorable moment happens under the spotlight. Dianne laughs remembering the behind-the-scenes logistics of managing two different Santa Clauses at the same family holiday event. Brian points out that audiences rarely see the pressure-filled tweaks being managed backstage in real time, from technical malfunctions to unexpected last-minute changes.

“Sometimes during tech or dress rehearsals, things just happen,” he says. “Lights stop working, timing changes, etc. During the show, we are set to adapt quickly shout anything happen out of our control to make sure the show looks great and keeps moving on time.”

That ability to stay calm under pressure has become one of the defining strengths of the fuze team.

A Team Built on Trust

When asked what makes the fuze team special, both answers come back to the people.

“We’re a small team with very low turnover,” says Dianne.

Brian agrees. “People know what they’re doing. There’s trust and accountability,” he says. “When we find the right people, they learn quickly how we operate, and they appreciate it.”

That shared trust extends from the internal team to talent partners and clients alike. Everyone is set up with what they need to succeed, and every performance that goes on stage reflects the care and pride behind the scenes.

20 Years Later

For both Dianne and Brian, being part of fuze for 20 years is about more than longevity. It’s about helping shape a company culture rooted in creativity, adaptability, and people-first thinking.

They’ve seen the company evolve, reinvent itself, and take on projects that once felt impossible. But through all the growth, one thing has remained consistent: the people behind the work.

And after 20 years, they’re still excited for what comes next.